A$AP Rocky Stars in New Ferragamo Campaign ‘A Man’s Story’

Rapper turned ‘fashion killa’ (or ‘fashionable killa’ as he now says) continues to venture into the world of high fashion as one of the muses behind Ferragamo’s latest campaign, fittingly titled “A Man’s Story.” As the website explains, the project is a series by photographer and filmmaker Francesco Carrozzini and Ferragamo Creative Director Massimiliano Giornetti, that “highlights the notion of ‘making your own rules’.” Basically it’s a selection of dapper dressed athletes, actors, and musicians sporting Ferragamo and looking damn good while doing it. Rocky has made news this year for his very public opinion on major brands such as Hood by Air and Been Trill. He claims that they are both “weak” and copy his personal style, as well as trends that he is responsible for starting. Many disagree as Shayne and Virgil are very fashionable dudes in their own right, however you don’t just end up in Ferragamo short films if you aren’t bringing some serious style innovation to the table. Just sayin’.

Virgil Abloh Debuts First Womenswear Line

On Friday Style.com released the exclusive new lookbook from creative powerhouse Virgil Abloh. Virgil is a man of many talents; he is the creative director for Kanye West, a successful DJ, a designer, and as some would say, one of the top influencers for young and hip culture. He’s basically the go-to-guy for all things now and all things cool, which makes his segue into women's fashion seem like the perfect next step for his growing brand. The Off-White women’s line is said to be inspired by none other than Virgil’s gang of stylish and chic gal pals. It’s for the girl who wears Céline in a slightly boho way who parties at 1 Oak and only smokes when she drinks (“I Only Smoke When I Drink.” is the title of the collection). My favorite pieces from the collection include the light wash denim featuring the “WHITE” signature and the ultra-chic outerwear coat pictured above.