Joan Smalls Becomes Style Ambassador for United Colors Of Benetton

Puerto Rican supermodel Joan Smalls has been hired as the 'Style Ambassador' for Italian brand United Colors Of Benetton. Joan will appear in all campaign ads from now until spring wearing the Spring/Summer 15 collection titled “Urban Color,” that is said to pay tribute to Italian style. Shot by photographer Cass Bird, it’s refreshing to see Joan in such a colorful and youthful shoot. Although Joan is known for high fashion editorials, her versatility is off the charts as she serves some good ‘ole ‘girl next door’ within the commercial campaign. Is it just me or is Joan giving us a little bit Malia Obama too? I’m into it. The collection includes bold color blocked cardigans, and my personal favorite, bright ribbed stitch sweaters. View the full collection over at

Photos courtesy of Cass Bird for United Colors of Benetton 2015.

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